But as a music fan who understands sociology, psychology and marketing, what I can tell you is that success doesn’t come from talent and hard work alone.Ĭhance the Rapper has demonstrated that the key to success is that there isn’t one key. I don’t have much experience in the music industry yet to know exactly what it takes. With all of Chance’s success, I think artists and musicians are curious to know what they can do to improve their chances of making it like he did. Obviously he’s not the first person to offer his music for free, but he has been getting a lot of attention for it in the past because of everything he’s accomplished so far in his young career as an independent. Offering your music without a price tag and knowing that the days of records sales are dying so all musicians need to start adopting now. Embracing this shift is a mindset and approach I believe will be critical to the future success of all musicians. Those who have read a few of my previous blogs know that I have referenced Chance a few times as the poster child for this paradigm shift that music should be freely accessible.
Although I can’t say I’m a huge fan, he does make great music and a down-to-earth guy you want to root for.
I had the chance to see Chance the Rapper live here in Sacramento recently on April 27, 2017. Whether or not you are a fan of hip hop, I’m sure you’ve probably heard or seen the name Chance the Rapper before.
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